Everyone knows that market participants that publish books, newspapers and music in the classic way must adapt to the new electronic reality.

The "business models" for book publications will shift towards eBooks on tablets like iPads. Thinking about spending takes place against the background that books can be merged with all sorts of other media such as pictures, films and sound.

Today, almost all newspapers are offered as an online and offline duo. But for how much longer? Are print media perhaps merely a luxury item because they have been replaced by directly accessible digital information collections? Ultimately, the strength will be in the ability to adapt to the new technologies. Consider the rise of a newspaper like The Correspondent and the Blendle initiative. As a client, you can move in the vanguard of these ICT developments. You may be faced with governments who unknowingly or awkwardly regulate this endless stream and availability of information for you, in an uneconomical or unfair manner.

If you are in this branch, you must constantly be on the alert for changing regulations and sometimes unexpected court decisions about privacy-, portrait and copyright, neighbouring rightsdatabase rights, freedom of information, the competition and so forth.

We are obviously informed about all these developments.

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